schweizerfleisch.ch - Website Relaunch
"Schweizer Fleisch Magazin" is the leading authority on the subject of Swiss meat. The Magazine tailors it's content to consumers and their needs (from private to education to gastronomy), delivering relevant, readable and visually appealing content highlighting "the subtle difference of Swiss meat". The "Schweizer Fleisch Magazin" combines visual design aspects of traditional print magazines with the reading, navigating and searching behavior of the internet.
Case description"Schweizer Fleisch Magazin" is the leading authority on the subject of Swiss meat. Content is produced and distributed with the aim of strengthening appreciation, trust and sympathy with regard to the product and its local production. The Magazine tailors it's content to consumers and their needs (from private to education to gastronomy), delivering relevant, readable and visually appealing content highlighting "the subtle difference of Swiss meat".
The "Schweizer Fleisch Magazin" combines visual design aspects of traditional print magazines with the reading, navigating and searching behavior of the internet. The Magazine provides tips on meal preparation, specialist knowledge as well as reports and background information on sustainable and domestic production. This is achieved through the consistent use of digital journalistic forms of representation (and micro-interactions).
This innovative take on a digital magazine, supplemented with supporting marketing measures, is expected to significantly increase the number of returning visitors and allow for a wider breadth of content to be consumed.
Case goals and results- A central hub, valuable content, satellites optimized for digital consumption and the target audience
- Better content mediation and user guidance through the content model (Content Model)
- Constant analysis (learning & development) in a highly competitive environment
- Attractive, rich and informative magazine for meat and cooking knowledge
- Simple user guidance through flat content navigation and keywords
- Multisite with the possibility to use modules for microsites
- Faceted recipe search
- Automatic URL for keyword-based SEO reach
- Decoupled architecture
- Basic progressive web app
ChallengesA magazine with basic information about Swiss meat for the target group of consumers as well as gastro-professionals. Qualitative and user-oriented content and a coordinated communication and channel strategy should enable the platform to significantly increase its organic visitors and, overall, to achieve more recurring visits. The aim is to anchor the message of the "subtle difference of Swiss meat". The platform positions "Swiss Meat" as a theme guide.
Creating a magazine also means that it is absolutely crucial to display the content in different places. Furthermore SEO is highly important to give significant emphasis on each topic. Having a rich set of teasers also helps the user to keep on reading and move from story to story. Drupal helped. With a progressively decoupled approach, we made sure to use the right technologies for the different challenges the site provided. The most important feature is the filterable taxonomy based on which content pages get their URLs on the fly. This also helps to provide a vast number of highly specific detail pages. A valuable grouping based on re-sorts allows to quickly find historically related topics.
Community contributionsClaro: Bugfixes and Patches
Gin: Initial Development!
Entity Reference Layout: Bugfixes, new features
Entity Reference Layout Restriction: Initial development!
GraphQL Responsive Image: Initial development!
Paragraphs Modal Edit: Bugfixes